Insights

(Because confused visitors never turn into booked jobs) Why This Matters Plumbers, HVAC companies, landscapers, electricians, and roofers lose more money from confusing website navigation  than from bad SEO, weak ads, or slow load speed. If a homeowner lands on your site and can’t immediately figure out where to click, your funnel is dead on arrival. In the Expertise Economy, attention spans are short, buyer patience is even shorter, and your competitors are one click awa

(Even if you’re not tech-savvy at all) Why This Matters Most plumbers, HVAC techs, landscapers, roofers, and electricians think SEO requires advanced tools or coding. It doesn’t. You can make real improvements to your ranking with simple actions that take minutes, not hours. These steps work because they align with how Google rewards expertise and relevance in 2025, not technical tricks. Below are five specific moves you can start today. No complicated software, just simple S

(And How to Fix Each One With Actionable, Real-World Steps) Why This Matters A high bounce rate means your website is failing at the only job that matters: holding attention long enough to earn trust. In the Expertise Economy, visitors don't give second chances. Below are the seven bounce-rate killers we find in our research process, plus exactly what a plumber, HVAC company, electrician, roofer, or landscaper can do to fix them. 1. Slow Loading Speed (Especially on Mobile)