5 Simple SEO Tips Any Service Business Can Use
- scottmcnabb777
- Nov 19
- 3 min read
(Even if you’re not tech-savvy at all)
Why This Matters
Most plumbers, HVAC techs, landscapers, roofers, and electricians think SEO requires advanced tools or coding. It doesn’t. You can make real improvements to your ranking with simple actions that take minutes, not hours. These steps work because they align with how Google rewards expertise and relevance in 2025, not technical tricks.
Below are five specific moves you can start today. No complicated software, just simple SEO tips that help your website show up higher and get more calls.
1. Fix Your Google Business Profile (It’s the #1 ranking factor now)
Why this matters
For service businesses, Google Business Profile is your strongest SEO asset. Most competitors leave theirs half-finished.
What to do (step-by-step)
Open Google and search your business name.
Click “Edit Profile.”
Fill these four things fully:
Your exact service areas
Your core services
Your business description
Your hours (including special holiday hours)
Add 10 real photos of your team, work, or equipment.
Post once a week using a simple format:“This week we helped a customer with [service].If you need help with this, contact us.”
Why it works
Google shows businesses that look active and real. This is the fastest win.
2. Write One Helpful Answer a Week on Your Website
Why this matters
Most service websites only talk about themselves. Google ranks businesses that answer real customer questions.
What to do (step-by-step)
Grab a notebook.
Write down 10 common questions customers ask you.
Pick one question a week.
Write a simple answer in 150–250 words.
Add it to your blog.
Examples from service businesses:
“Why is my AC blowing warm air?”
“How often should I pump my septic tank?”
“What’s the difference between a tune-up and a repair?”
Why it works
Google rewards real, human expertise over keyword stuffing. This shows you’re the expert.
3. Add Your Top City + Service to Your Homepage Title
Why this matters
If your homepage doesn't tell Google what city you serve and what you do, it will never rank consistently.
What to do (step-by-step)
Log into your website builder.
Go to your homepage SEO settings.
Change your SEO title to this formula:[Service] in [City] | [Business Name]
Examples:
AC Repair in Phoenix | CoolAir HVAC
Plumber in Dallas | ClearFlow Plumbing
Landscaping in Tampa | GreenLeaf Outdoor
Why it works
This tells Google exactly who you serve and helps you rank locally.
4. Get 2–3 New Google Reviews Every Week
Why this matters
Reviews aren’t just reputation. They’re SEO fuel.
What to do (step-by-step)
Text your customers a simple message:“Hey! Would you mind leaving a quick review? It really helps us grow.”
Include your Google review link.
Ask every customer the day the job is completed.
Aim for 2–3 reviews per week.
Bonus tip
Ask customers to mention the service and city in their review.Example: “They fixed my AC fast in Mesa.”
Why it works
Google sees reviews as proof that your business is active and trusted.
5. Add Real Photos of Your Team to Your Homepage
Why this matters
Google’s 2025 Helpful Content update rewards authenticity. Stock photos don’t build trust or authority.
What to do (step-by-step)
Take 5–10 photos with your phone:
A tech standing next to the truck
A before-and-after job
A team member shaking a customer’s hand
Tools and equipment
Upload them to your homepage and service pages.
Add captions that describe the photo in simple language.
Why it works
People trust what looks real. Google does too.
Final Word
SEO doesn’t start with coding or fancy tools. It starts with clarity, trust, and proof. These five steps take under an hour each, but they put your business in a stronger ranking position than 90 percent of your local competitors.
Comments