Your Website Looks Fine. But It’s Built for You, Not Your Buyer.

You Spent $20K on a Website That Makes You Feel Good. But It’s Not Winning You Buyers.

You’ve got the slick hero image. You’ve got the branded colors, the dropdowns, the product page with a dozen spec sheets.

Your leadership team signed off.Your marketing team posted it proudly.And six months later?

Nothing. No increase in RFQs. No better leads. No one’s calling saying, “Your website sold me.”

Because here’s the brutal truth:Your site was built to impress your CEO. Not convert your buyer.

You Want to Know What Your Buyer Sees?

Confusion.A vague tagline.Generic “Capabilities” pages.A wall of PDFs. No clear next step.

They’re thinking:

• “What exactly do these guys do?”

• “Do they solve my problem?”

• “Can I trust them to deliver?”

• “Where do I even go from here?”

If you don’t answer those questions in the first 10 seconds, they’re gone.Not because your product’s bad, but because your site failed to speak their language.

Buyers Don’t Read. They Scan. And Right Now, You’re Making Them Work.

Here’s what industrial buyers actually do when they land on your site:

• Skim the headline

• Look for the problem you solve

• Scan for proof: case studies, logos, numbers

• Search for clarity

• Look for a CTA that makes sense

Now compare that to what most B2B sites do:

• Lead with “Innovative Solutions Since 1985”

• Hide everything under three dropdowns

• Push a “Contact Us” form with 9 required fields

• Assume people will explore the site like a museum

They won’t.They’ll leave. Fast.

This Isn’t a Design Problem. It’s a Strategy Problem.

Good websites aren’t built to show off.They’re built to convert.

You need pages that:

• Speak to buyer pain

• Prioritize clarity

• Show results

• Lead people forward without friction
  

One Client Had a Beautiful Website. But Their Leads Were Ghosting.

They had better products. Better pricing. A better team.But they were losing to competitors with weaker offers.

We did a full teardown and saw the real issues:

• Their homepage was vague

• Their spec sheets had no context

• Their strongest proof was buried

• Their CTAs were timid and confusing

We rebuilt it around the buyer.Clear messaging. Straight paths. Real proof.

Result:

• 42% more leads in 30 days

• 3X higher conversion on cold traffic

• Sales said leads were “actually qualified now”
  

Your Website Shouldn’t Just Look Good. It Should Drive Sales.

It runs 24/7.It speaks when your team can’t.It’s the first impression — and sometimes the last.

If it’s not converting, it’s not working.

Let’s fix that.

Book a strategy call with Strategix Summits.We’ll rebuild your website like a sales page, not a vanity project.